Mui Ne Listed as the World’s Top 1 Must-Visit Destination in 2026 by Booking.com
Mui Ne has been named the world’s number one must-visit place for 2026 by Booking.com, ahead of well-known cities and regions across Europe, the Americas, Asia, and Australia.
Booking.com’s Travel Predictions 2026
The Travel Predictions 2026 report analyzes booking behavior, traveler intent, and survey responses from tens of thousands of users across dozens of countries.
One of the standout themes in the 2026 report is the rise of so-called “Romantasy Retreats” — destinations that feel cinematic, visually striking, and immersive. Mui Ne was highlighted as a perfect embodiment of this trend due to its surreal landscapes and relaxed coastal atmosphere.
Mui Ne: From Fishing Village to Global Travel Icon
Located along Vietnam’s southeastern coast near Phan Thiet, Mui Ne was once a quiet fishing village. Over the past two decades, it has gradually evolved into a resort destination while still retaining its local character. Today, Mui Ne is known for its long sandy beaches, steady sea breeze, and dramatic natural formations that feel almost otherworldly.
Its proximity to Ho Chi Minh City — roughly a four-hour journey by road or rail — also makes it highly accessible for both domestic and international travelers seeking a beach escape without long transfers.
All about Mui Ne
Booking.com highlighted several factors that contributed to Mui Ne’s number-one ranking. The destination’s unique natural landscapes were a key differentiator. The Red and White Sand Dunes, often compared to desert scenery, offer sunrise and sunset views unlike anywhere else in Vietnam. The shallow Fairy Stream, where visitors can walk barefoot through warm water flanked by striking rock formations, adds another layer of visual appeal.
Mui Ne’s coastline, stretching for nearly eight kilometers, is also internationally recognized for wind-based water sports. Consistent breezes make it one of Asia’s most popular destinations for kitesurfing and windsurfing, attracting adventure travelers year-round.
Beyond nature, Booking.com noted Mui Ne’s authentic lifestyle experiences. Fishing villages, bustling seafood eateries, and small family-run restaurants allow visitors to engage with local culture in a way that feels organic rather than curated. Fresh seafood, simple preparation, and beachfront dining contribute to the destination’s relaxed yet memorable atmosphere.
Upcoming Travel Trends in 2026
Mui Ne’s top ranking reflects broader changes in how people choose where to travel. Rather than ticking off famous landmarks, travelers are increasingly drawn to destinations that feel personal and visually attractive.
Booking.com’s report indicates that travelers planning for 2026 are prioritizing destinations that combine scenery, culture, and experiential depth over traditional city breaks. Mui Ne’s blend of coastal beauty, outdoor activity, and slow-paced living aligns closely with this shift.
Other Destinations on Booking.com’s 2026 List
- Mui Ne, Vietnam
- Bilbao, Spain
- Barranquilla, Colombia
- Philadelphia, the United States
- Guangzhou, China
- Sal, Cape Verde
- Manaus, Brasil
- Munster, Germany
- Kochi, India
- Port Douglas, Australia
Mui Ne’s selection as the world’s first must-visit destination for 2026 by Booking.com is more than a headline — it is a reflection of changing global travel values. With its dramatic landscapes, authentic coastal culture, and balance between adventure and relaxation, Mui Ne has captured the imagination of travelers looking ahead to the next phase of meaningful travel.
As 2026 approaches, this once-quiet fishing village is set to become one of the most closely watched destinations on the global tourism map.
